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Search Engine Optimisation (SEO) is the science of how well your website and its pages are set up to rank in the major search engines such as Google, Yahoo and Bing.
In simple English what SEO really means to any website owner, is the web is so vast that without SEO the only people who will find your website will be the people who already have your URL (web address).
And as you probably already know, the way the majority of web addresses are found is through search engines. Yes, it may sound like catch 22, but there you have it. Unless you make friends with the major search engines you will remain hidden.
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| So, how exactly does SEO work? |
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| Well to start with there are two aspects of SEO – on page and off page optimisation. |
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| On Page Optimisation: |
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On page optimisation deals with the aspects of your site that are under your direct control, and in particular its structure and design.
For example, if you are targeting the keyword "website hosting" as we do at Compila.com then a good thing is to ensure that this keyword appears in your web site's title and is mentioned a few times in the main body of the page.
Other on page factors relate to your site's linking structure and how often your content is updated. Indeed, often, it only takes a few strategic changes to your site to have a significant impact on your positioning in the search results.
At Compila we have been involved in not just search engine optimisation, but also website design, for many years; which means we are well positioned to analyze your site and make the necessary changes to get you seen by the search engines. |
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| Off Page Optimisation: |
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| Off page optimisation is by far the most important factor in SEO, because it's seen as a measure of your site's popularity and authority on the Internet. Now, perhaps surprisingly, this is not based on the number of visitors that your site receives (although it is a factor) but instead the number of other sites who are linking to your website. |
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