| 1. What do you want to accomplish with your Website Marketing Campaign? |
2. Have you employed SEO, SEM or any other form of online marketing before? If so, what was performed and what
were the results? |
3. What are the products or services that your company offers? Please provide a 2 – 10 word description of each
product or service. |
4. For each of the items you listed in section 3 above, please provide a 2 to 5 word phrase that you might use to
search for them in a search engine. |
| 5. Who are your target customers? Please list all customer profiles. |
| 6. What problems do you solve for your customers? |
| 7. Please list 5 of your biggest competitors (Company Name, Website Address)? |
| 8. How are you currently marketing your products and services? |
| 9. Does your company have target geographic locations? If so, please list them. |
10. What organizations or industries are supportive and/or complimentary to your product/services? i.e. memberships
to governing bodies, trade associations etc |
| 11. Do you have a traffic statistics or a web analytics program set up? If yes please provide the following information. |
| a) What is your current website traffic? |
b) What are your referring sources? |
 |
|
|
|
|
| c) What are your referring keywords? |
d) Do you know your conversion rate? |
|
|
|
|
|
|
| 12. Have you compared your search results to your competition? |
| 13. Do you have a Google Account? |
| 14. Do you have a Yahoo Account? |
