| Compila Website Marketing– Our Tried and Tested Website Marketing Formula |
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| Although no two SEO contracts are ever the same, by applying our tried and tested formula to your web site, it has been proven to obtain real benefits in the fastest possible time. The aim of any website marketing campaign is to generate you more visitors, hopefully leading to more sales/signups/customers and ultimately provide a real asset to your business for years to come. Our SEO experts have years of experience in this field and by following the process below, we are able to produce results far more quickly. |
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| 1. Website Marketing Contract and Questionnaire |
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Before any work can be commenced both of these documents need to be completed and returned to Compila Limited.
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| 2. Initial Briefings |
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The aim of this/these conversation(s) is to make you fully aware of how the process works and clarify your goals and expectations. We would hope to conduct this briefing within two days of the return of your contract and questionnaire.
In summary the initial briefing(s) will cover the following topics;
- Introductions
- Website marketing process explanation
- Discuss the chosen website marketing plan
- Clarify Client goals and expectations
- Answer any concerns or questions
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| 3. Keyword Research |
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This is the most crucial part of any campaign. It is crucial to identify the correct keywords that are going to bring your business real benefit. Keyword research to be completed within one week of the initial briefings.
- Research relevant keywords based on the list you have provided on the questionnaire.
- Identify and submit keyword options to target based on difficulty and search volume
- The amount of keywords to target depends on the website marketing plan you have chosen.
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| 4. Initial Site Audit – the detail depends on the plan you chose |
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Shortly after the keywords have been agreed, we will carry out an initial audit of your web site, to see where you currently rank for the selected keywords, the optimisation that needs to take place and identify any potential problems with your web site.
Areas that may be covered include but are not limited to the following;
- Dynamic URL solutions for, shopping cart and content management systems
- Website code problems, such as W3C compliance, javascript, style sheets etc
- 301/302 redirects
- Make suggestions on reducing file sizes
- Frames, Iframes and Flash
- Identify canonical issues
- Site navigation and internal linking including text used for internal links
- Website usability
- Is a sitemap present?
- Are any analytics programs present?
- Robots.txt
- Google, Yahoo, Bing webmaster tools
- Error pages
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