In the age of Web 2.0 site design, your business website must meet the needs of a new audience spoiled by convenience, rapid information, and integration. Amazon and Google are common examples of websites that spoil users with instant gratification.
Tim O’Reilly, CEO of O’Reilly Media, notes that Web 2.0 is marked by participation. Older websites of the 1990s were characterized as websites that merely published information. Two key concepts of today’s website design are collaboration and information sharing. Therefore, your goal is to design a website that interacts with the web audience as much as possible. 
If you can leverage the power of free information from other sources (i.e. RSS feeds from your favourite blogs and news media and maybe Flickr photographs), you will save time and money on selecting engaging content for your site. When unique content meets user-friendly design, the result is a great website.
In addition to researching free content options, try these tips for designing better web content.
1. Turn happy customers into potential candidates for paid/unpaid testimonials for your website (even if you’ve just started your business). For example, a testimonial might describe how you provided a better service compared to a competitor the customer used in the past.
2. Introduce new topics to your site so you can expand your reach to a wider web audience. If you currently offer content that relates specifically to your business, consider related topics and/or markets that could generate additional web traffic. For instance, a car products company might provide informative content on road safety and how to pass your driving test.
3. Organize your site topics in a logical way. Design a menu bar of topics somewhere on the main page. A carefully chosen list provides users a quick sense of the information on your website. A site map gives more topics than a short menu. In recognition of the Web 2.0 craze for tagging with user-generated labels, provide tags that link customers to all of the content related to that tag.
4. O’Reilly notes that Web 2.0 technologies are designed with the concept of “small pieces loosely joined (web as components).” Think about how the features of your website work together to provide more content for the user based on user inputs. For example, if you allow customers to post testimonials, give them the option to choose tags for their submissions. Every time a new visitor clicks on a tag, testimonials will be among the options to view on that topic.
5. Provide customers with online forms that make them feel valued as individuals. If your site registers buyers and stores their preferences, they should also get options like, checking a box for their computer to remember the site username and password and viewing products they have browsed but not purchased in the past. The customer browsing history is a key feature of the Amazon marketplace.
The design of content with the assistance of Web 2.0 technologies and modern web concepts fosters a better user experience. Your website design must reach out to customers and encourage their participation. If you can appeal to customer preferences, they will come back for more!
Have you recently changed your web site content and gained more visitors? Do you have any more tips? Please share in the comments section below.
Very nice description.
Nice article. I’ve learned a lot