Undertaking a website redesign is a major task for most webmasters. Because of this, it is easy to become overwhelmed and have difficulty knowing where to start.
By examining your website’s visitor statistics, you will find key information that can help speed up the process of redesigning your website. Below are three key statistics that all webmasters should consider when planning a website redesign.
1. Visitor Monitor Resolution
Resolution is measured in pixels and represents the total number of coloured points spanning the width and height of the display screen. Though resolutions come in a wide range of sizes, the more common settings range from 800×600 to 1280×1024.
Because websites are often viewed by visitors using a wide range of resolutions, it is not always possible for your website to look its best for each visitor. You should optimize your newly designed website for the most commonly used resolution of your visitors, but insure that each page still functions properly in the other resolutions.
2. Web Browser
There are many browsers that your visitors can use to view your website. Of the many browsers, Microsoft’s Internet Explorer and Mozilla’s Firefox are the two most popular choices. Because websites can look very different depending on the browser that is in use, you should optimize your web pages for the browser most commonly used by your visitors.
It is still important, however, that your website be presentable in the other browsers. The best way to ensure that your website works properly across all browser platforms, is to download any browsers that you do not currently have. With these additional browsers at your disposal, you can now test that your website looks presentable in each as you redesign and later update your website.
3. Visitor Location
It can be helpful to know where your visitors are located as you redesign your website. If you notice a large portion of your hits come from a certain country, consider offering your new website with the appropriate translations for that region.
On the same note, knowing your visitors’ locations can help you to better serve advertisements or marketing messages, and have them more tailored to the people who visit your website. This information can also be helpful in choosing which currencies redesigned website should accept.
Whenever you plan a website redesign, it is important to examine your website’s past statistics. By knowing the common resolutions, browsers, and locations of your website’s visitors, you can redesign your website to better suit the people that visit it – something your visitors will surely appreciate.
Your statistics and analytics will of course give you far more detailed information than just these three areas. If you research your landing pages, exist pages, keywords etc you will have a wealth of information to help you with your site’s redesign. All of this goes towards making the new version far more successful than the last.
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