In my honest opinion, backlinks are one of the most important, if not the most important factor in SEO Search Engine Optimization, for your web site. This is particularly true in a very competitive marketplace. Google and other search engines use backlinks as an important measure as to how credible/relevant your web site content is. The more backlinks your website has, the more credibility it gets given, resulting in a higher placement in search results.
Some people just love the idea of black hat marketing (attempts to improve rankings in ways that are disapproved of by search engines, or involve deception.) Maybe they want a shortcut to Internet marketing. The truth is Google and the other search engines are wise to what these guys and gals are up to. In the end, black hat is just a waste of time.
If you have been thinking about how to find a shortcut to link building and other SEO strategies, I can assure you, that getting links on the sly, is one of the most damaging factors in search engine ranking. Those who buy links from known brokers or fail to secure quality, relevant backlinks from high traffic sites will see a decrease in findability. The right ways to get backlinks take time. You must earn them through your promotions, social media and Internet public relations.
The Right Ways to Get Backlinks
There are several ways you can get backlinks. Common strategies include submitting articles to directory sites, social bookmarking, blog comments, press releases and other social media updates. Here are some tips to use when building your backlinks.
Build Link Karma
Linking to others is just good Google karma. Too few links to outside sources hurts your search rankings. Then again, too many links to outside sources with no helpful content of their own can hurt too. Pick and choose the sites you include to be sure you are sending readers to quality websites.
Another Reason Content is King
Content doesn’t just bring in search engine traffic. It also attracts backlinks, and social media has made it easier than ever to get them. If your content is really good, or if you are just really, really lucky, your content can spread very fast (viral) and give you exposure all over the Web. The more new content you produce, the higher the likelihood it will produce backlinks for you.
Get in the Mix
Blogging isn’t just about creating content on your website. It’s also about interacting with like minds and sharing your own useful information. This is where blog reading and commenting comes in. Put yourself out there and start reading and responding to posts for more backlinks to your site. Choose popular blogs with high readership for best results.
Work on Your Social Skills
Building relationships online is another great tool for building backlinks. Take every possible opportunity to connect with others online. If you see someone post a sentiment you agree with, respond! Offer to help other bloggers when you see the need. If you see a startup blog that looks promising, offer them help or a small “home warming” gesture. When you welcome newcomers and help your fellow bloggers, you never find yourself without friends or backlinks.
Optimize Existing Inbound Links
Monitor the inbound links you have and be sure the anchor text and other meta properties are optimal for you. If not, there’s nothing wrong with asking for a change. Just be sure you are gracious about the kind backlink given before you respectfully request the change.
Building backlinks is about sharing positive sentiments and help to others, whether it be in the form of your site content, blog comments or offers to the community. Just like building wealth, there are no shortcuts.
I hope you have found this SEO Tutorial on backlinks useful and informative. I would love to hear your comments or thoughts. Please enter them into the comments section below. Thank you very much.