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SEO Tutorial – Backlinks – Effective SEO Link Building

Online Marketing 16 Comments

In my honest opinion, backlinks are one of the most important, if not the most important factor in SEO Search Engine Optimization, for your web site. This is particularly true in a very competitive marketplace. Google and other search engines use backlinks as an important measure as to how credible/relevant your web site content is. The more backlinks your website has, the more credibility it gets given, resulting in a higher placement in search results.

In this SEO Tutorial, I am going to outline some ideas on how to increase your backlinks, how to create an effective SEO link building strategy and what not to do.chains-by-jurek_durczak-on-flickr

Some people just love the idea of black hat marketing (attempts to improve rankings in ways that are disapproved of by search engines, or involve deception.) Maybe they want a shortcut to Internet marketing. The truth is Google and the other search engines are wise to what these guys and gals are up to. In the end, black hat is just a waste of time.

If you have been thinking about how to find a shortcut to link building and other SEO strategies, I can assure you, that getting links on the sly, is one of the most damaging factors in search engine ranking. Those who buy links from known brokers or fail to secure quality, relevant backlinks from high traffic sites will see a decrease in findability. The right ways to get backlinks take time. You must earn them through your promotions, social media and Internet public relations.

The Right Ways to Get Backlinks

There are several ways you can get backlinks. Common strategies include submitting articles to directory sites, social bookmarking, blog comments, press releases and other social media updates. Here are some tips to use when building your backlinks.

Build Link Karma

Linking to others is just good Google karma. Too few links to outside sources hurts your search rankings. Then again, too many links to outside sources with no helpful content of their own can hurt too. Pick and choose the sites you include to be sure you are sending readers to quality websites.

Another Reason Content is King

Content doesn’t just bring in search engine traffic. It also attracts backlinks, and social media has made it easier than ever to get them. If your content is really good, or if you are just really, really lucky, your content can spread very fast (viral) and give you exposure all over the Web. The more new content you produce, the higher the likelihood it will produce backlinks for you.

Get in the Mix

Blogging isn’t just about creating content on your website. It’s also about interacting with like minds and sharing your own useful information. This is where blog reading and commenting comes in. Put yourself out there and start reading and responding to posts for more backlinks to your site. Choose popular blogs with high readership for best results.

Work on Your Social Skills

Building relationships online is another great tool for building backlinks. Take every possible opportunity to connect with others online. If you see someone post a sentiment you agree with, respond! Offer to help other bloggers when you see the need. If you see a startup blog that looks promising, offer them help or a small “home warming” gesture. When you welcome newcomers and help your fellow bloggers, you never find yourself without friends or backlinks.

Optimize Existing Inbound Links

Monitor the inbound links you have and be sure the anchor text and other meta properties are optimal for you. If not, there’s nothing wrong with asking for a change. Just be sure you are gracious about the kind backlink given before you respectfully request the change.

Building backlinks is about sharing positive sentiments and help to others, whether it be in the form of your site content, blog comments or offers to the community. Just like building wealth, there are no shortcuts.

I hope you have found this SEO Tutorial on backlinks useful and informative. I would love to hear your comments or thoughts. Please enter them into the comments section below. Thank you very much.

16 Comments to "SEO Tutorial – Backlinks – Effective SEO Link Building"

  1. Get paid to blog

    January 11, 2010

    I do link building through blog writing, paid blog ads, forum posting, social bookmarking, article posting and a little bit of link exchanging. I didn’t use any blackhat technique.

  2. rohn smith-Seo Expert

    January 16, 2010

    HI It is really nice article for the beginner .I quite enjoy reading even I know every thing.

  3. Harvey Raybould

    January 16, 2010


    Thank you for your comments, I am very pleased that you have found this article interesting and enjoyable.



  4. Sheryna Classifieds

    January 21, 2010

    Nice article.
    I did my website a year ago, but I didn’t bild backlinks.
    This was my mistake and now Im not hapyy with my PR.
    But this article motivate me to work better and not to take a shortcut, which later to have opposite results.
    Thanks for sharing !

    • Harvey Raybould

      January 21, 2010

      Hi Sheryna

      Excellent, I am glad this article has given you some motivation and if you need any help please let us know.

      Thank you for reading and taking the time to comment.



  5. Vijay

    February 4, 2010

    When you are looking for website design, there are many options to choose from. You must first tatke the time to ask yourself what you want your site to accomplish and more importanly who is your target audience.You may also want to compare prices. There is no set fee for web design but you can call around, provide a dollar you can spare and you’ll get a variety of quotes depending on the size and how much you want to achieve the site of your dreams. The more complex your site is the more it will cost you.Most importantly, when looking for someone for website design, do your research.Ask for examples of websites that the design firm has done in the past. This can show you what to expect and you will know the quality of their work as anyone who designs websites should provide samples of their work.Google the company you are interested in to see or read any negative feedback that could save you thousand of dollars and hassles down the line.You want to make sure to find someone that will give you a fair price an

  6. Nash

    February 8, 2010

    This is really nice posting and it will helps a lot.
    Thank you.

  7. shivkumar

    February 9, 2010


    Web Hosting INDIA

    Web hosting is an interesting area – ‘The C-class IP to ensure a dedicated IP address that will give you a high PR’ is interesting and worth investingating. SEO is worth every minute spent on your website to acheive ranking.

  8. Nauman

    February 13, 2010

    Hi Harvey Raybould!

    Great post!
    I do web 2.0 profile backlinks in signatures and about me section on PR sites.

    Is it effective to increase my search engine positions?

    How do I make it more effective?

    Any suggestions will be highly appreciated!


    • Harvey Raybould

      February 14, 2010


      Thank you for taking the time to comment and I hope you find what I write below useful. In my honest opinion linking is about 2 things; consistency and relevance.

      Consistently building say 5 – 10 links a day, will increase your SEO ranking over time. Nothing is instant especially if you are trying to rank high for a competitive keyword.

      However, links need to be relevant, all links are good, but some have higher importance. For example, a textual link deep inside someone’s article that links back to your site is more highly rated than a link on a social bookmarking site.

      So I believe, content is the key, if you write good articles that others what to link to, this will give you a greater “Link Juice” than links from Web 2.0 signatures or about me pages.

      I hope this helps



  9. A Meredith

    April 9, 2010


    Thanks for a really informative article. I’ve been in the IT business for over 10 years but only now decided to set aside time to a new website and how to promote it. Have to say it’s a fascinating subject and your advice is superb.

    • Harvey Raybould

      April 10, 2010

      Hi There,

      Thank you very much for your comment, it is really appreciated and I am very happy that you found this article useful. Good luck with your new website, and please let me know if you need any further help, with web design or website hosting. You may also find our social network for Web Designers useful –

      Best wishes


  10. free tutorials

    June 24, 2010

    Hey thanks a lot for sharing such a nice a informative article on seo tutorials…………….. really very helpful…………..

    • Harvey Raybould

      June 26, 2010


      No problem at all, I am very happy that you have found the article interesting and informative.



  11. hanah

    September 14, 2010


    I am new to SEO, I still need to learn a lot. Thanks for this tutorial, it enlightened me. I have bookmark this one!


  12. quickheed

    September 27, 2010

    Thanks for sharing this seo tutorial us. I had posted some of the seo tutorial included with keyword research and competition analysis, onpage and offpage seo.

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